Prescribed To Death
22,000 Americans died from prescription drug overdose in the last year alone. That's one person every 24 minutes. Energy BBDO partnered with m ss ng p eces and the National Safety Council to help raise awareness and take action to stop the drug epidemic sweeping the United States. A memorial titled "Prescribed to Death" was launched in Chicago in November 2017 where a machine was programmed to carve a new face into opioid pills every 24 minutes. The pills were then added to a wall of pills allowing the wall to grow with the problem in real time. The memorial has since toured through Pittsburgh, Atlanta and DC.
Selected Designs
Exterior Window
I designed a typography piece which was showcased on the exterior window of the exhibit which outlines all of the thoughts people have when using prescription opioids.
Highway Banner
Press Release
Press release created to show the faces behind the opioid crisis.
Digital Billboard
Press
Awards
Cannes: 3 Gold, 1 Silver, 2 Bronze
Webbys: Honoree
ADC: Best of Discipline, 1 Gold, 5 Silver, 1 Bronze
One Show: 2 Gold, 2 Silver, 2 Bronze
D&AD: 1 Wood, 2 Graphite
Credits
Lead Designer: Hung Vinh